Dodge Caliber Weapon R Secret Weapon Air Intake arketing plan for the first year of the car's production. The plan included 20% of the budget going towards online marketing, a blitz of print ads and a number of television ads.Dodge is marketing Caliber in a way that contrasts the Neon's introduction to the buying public. With Neon, the advertising campaign was based around its personable, appealing, cuddly looks. Examples of ads typically constituted a shot of the car front-on with a simple Hi hovering above it. In contrast, Caliber has been labeled as Anything but cute in its advertising campaign, with taglines or statements of It's [the c

Weapon R Secret Weapon Air Intake The 2010 model year vehicles were unveiled at the 2009 Frankfurt Motor Show. They featured a refreshed interior design, as well as the addition of an 8-way power drivers seat, heated mirrors, and an automatic climate control system. The 1.8 L engine is dropped from the SE and SXT models, and the SRT-4 model is discontinued. European market models receive a new 2.2 L diesel engine with 163 hp (122 kW) and 236-foot-pound-force (320 N·m) of torque that provides a combined city and highway fuel efficiency of 40.6 miles per US gallon (5.79 L/100 km; 48.8 mpg-imp).[4]The Chrysler Group announced a m